A delirious walk through Nutter Butter land
Marketing is quite a silly thing at times, sometimes you view something and feel that it is a grasping at straws sort of attempt at garnering attention towards some unremarkable product or brand. Other times you might be amused at the lengths some of these companies will go, may it be shock, awe, or aggravating, something was able to stick and captivate enough to set up a cozy camp in your mind. I suppose that the piece of marketing that I will be discussing today lies somewhere in between and yet firmly on either side of this spectrum, at least when I see it. The once humble Nutter Butter, and its current marketing strategy will be spotlighted in this post today. Unhinged, surreal, and a little scary are a couple of adjectives that come to mind when viewing the social media of Nutter Butter currently. The brands pages sport many videos of colorful hodge podges centering Nutter Butter amidst disembodied voices, flashing colors, and off putting and nonsensical atmospheres. https:...