Bons Blog

       As I have grown more and more accustomed to darker, more extreme music, outside of the realm of industrial (boy that genre can get eerie and depraved) I find much of the blastbeats, pained wails, and dissonant clashing notes to be sonic textures, making up the segments of a soundscape, or colors coming together to create a deep dark painting. Many may label these characteristics as dark, unsettling, or unmusical. I relate this to this sense of cultural adaptations or programming that we all inherit over the course of our lives. Put simply, things start to feel more normal the more we are exposed to them. This adaptation has led me to a wide world of appreciation for many dark and oppressive sounds in metal. The work that I will be spotlighting today transmutes black metals often times bleak atmosphere into something liminal and psychedelic, culminating in a work that surprisingly reminds me of humanness, of effortful expression, and play.    ...

  Marketing is quite a silly thing at times, sometimes you view something and feel that it is a grasping at straws sort of attempt at garnering attention towards some unremarkable product or brand. Other times you might be amused at the lengths some of these companies will go, may it be shock, awe, or aggravating, something was able to stick and captivate enough to set up a cozy camp in your mind. I suppose that the piece of marketing that I will be discussing today lies somewhere in between and yet firmly on either side of this spectrum, at least when I see it. The once humble Nutter Butter, and its current marketing strategy will be spotlighted in this post today. Unhinged, surreal, and a little scary are a couple of adjectives that come to mind when viewing the social media of Nutter Butter currently. The brands pages sport many videos of colorful hodge podges centering Nutter Butter amidst disembodied voices, flashing colors, and off putting and nonsensical atmospheres. https:...